Relevance and Quality Score
We learned about Google analytics and how they help us understand our customers and potential customers traffic. We learn what links they go to, how long they stay, and what our turnaround is for the ad campaigns that we made last week. Learning about relevance; we want whatever is in our ad campaigns to be what people are searching for so that our product or service is the best match for their search. This hopefully leads to better sales or higher customer awareness.
As a class we tried to help each other with the best key words to use in our campaigns and how the right words can increase traffic. It was interesting to note that worked for me was being generic, but my click through rate was really high, so I need to be more specific. Other students, on the other hand, were very specific and it was difficult for their ads to gain any sort of momentum.
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